inspiring social & environmental excellence in high-end brands

Responsible Marketing (7)

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Go niche, or go big? I'd like to pose a question that I'm currently wrestling with to the group: Is it better to create a truly excellent brand with high envir… Started by Laura	11	Jul 12, 2008 Reply by Veerle van Wauwe
Marketing green glamour to authentic luxury fashion consumers Hey, I study Master of strategic fashion marketing at London college of fashion and I’d love to get in touch with you, because your help w… Started by Franziska Schaefgen	1	Jun 18, 2008 Reply by Jem Bendell
Greenwashing Criteria Dear All: I found those two websites this morning while doing my press review: . Greenwashing Index http://www.greenwashingindex.com/criter… Started by Florian	0	May 26, 2008
Corporate Irresponsibility What I don't get in this day and age are the large companies who can just blatantly promoting corporate irresponsibility.... such as State… Started by Timothy Han	0	Apr 7, 2008
Cotton Ads Banned By U.K. Authority The following debate and article are very interesting as they address the definition of "sustainability"... Cotton Ads Banned By U.K. Auth… Started by Florian	5	Mar 31, 2008 Reply by Zen Bajina
Buzz words: Green + Luxury = Lack of Imagination? Dear Friends, You will find below my critical thoughts about two words that have become way too common... Your comments and feeback will b… Started by Florian	15	Mar 26, 2008 Reply by Vivien
Luxury in Shanghai : dreams and reality I live and work in Shanghai,and it is amazing to see the mistakes commited by the major luxury brands here. Just an example : The luxurious… Started by Pierre Gervois	0	Jan 9, 2008