inspiring social & environmental excellence in high-end brands
-
Christian Conrad
- Male
- Bremen
- Germany
- Blog Posts
- Discussions (3)
- Events
- Groups (1)
- Photos
- Photo Albums
- Videos
Christian Conrad's Discussions
Sustainable Luxury in Eastern Europe / esp. Russia
2 Replies
I am trying to better understand whether sustainability plays any role in marketing to luxury/high end consumers in Eastern Europe, esp. Russia. Generally, as well as in the area of "fast moving"…Continue
Tags: chocolate, goods, coffee, tobacco, spirits
Started this discussion. Last reply by Christian Conrad Sep 6, 2009.
Gifts Received
Christian Conrad has not received any gifts yet
Christian Conrad's Page
Latest Activity
"Hi Sabine,
danke für´s Feedback. Was sind Deine Tätigkeitsschwerpunkte?
Viele Grüße
Christian"
Sabine Lydia Müller left a comment for Christian Conrad"Hi Christian, danke für Deine Nachricht und sorry, dass ich so spät antworte: Nein, in dem Bereich Luxusgüter / Osteuropa hab ich keine Erfahrung. Schönen Gruß. Sabine*"
"thanks, Susannah, that confirms what we have found - very limited interest in environmental as well as social issues overall. The CSR agenda in Russia being more driven by the government, with NGOs having limited ability to act and therefore drive…"
Susannah replied to Christian Conrad's discussion Sustainable Luxury in Eastern Europe / esp. Russia"From the research I did when starting a luxury lifestyle brand for the Prince of Georgia we did not find much interest in sustainability. Perhaps just a bit from the social perspective in more of a philanthropic sense of eventual charitable giving…"
Sustainable Luxury in Eastern Europe / esp. Russia
I am trying to better understand whether sustainability plays any role in marketing to luxury/high end consumers in Eastern Europe, esp. Russia. Generally, as well as in the area of "fast moving" consumer goods ("mass luxury"), such as chocolate (gourmet), tobacco (high end), spirits and coffee (gourmet).Would appreciate comments based on observation, experience or even research.See More
"Hi Nicole,
where do your market your brand? globally? "only" online?
Where do your customers come from?
Background to my question is that i am trying to better understand the Eastern European luxury consumer (focus: Russia, Poland) and…"
"I think that wine is like many other products - only partially sustainable. However, where I feel that quality wines have a real edge over other "sustainable" food products is there is traceability. Most higher quality wines are…"
Profile Information
- Work or Interest
- Entrepreneur, Marketing, Advertising, PR, Other
- Organisation:
- brands & values management consultants
- Website:
- http://www.brandsandvalues.com
- Im interested in authentic luxury because:
- I am passionate about sustainable brands and feel that authentic luxury brands can be at the vanguard of a sustainable society - if they chose to!
Comment Wall (1 comment)
- At 12:59am on October 8, 2009, Sabine Lydia Müller said…
- Hi Christian, danke für Deine Nachricht und sorry, dass ich so spät antworte: Nein, in dem Bereich Luxusgüter / Osteuropa hab ich keine Erfahrung. Schönen Gruß. Sabine*
To sponsor us email jb at lifeworth.com
Events
Views from Founder
Pioneers of Authentic:
We welcome support to maintain this network and acknowledge it here. Email jb at lifeworth.com to discuss.
© 2012 Created by Jem Bendell.
Powered by
