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Giselle Rufer-Delance
  • Female
  • Macolin
  • Switzerland
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Giselle Rufer-Delance's Friends

  • Veerle van Wauwe
  • Lionel Crochet
  • Jeremy Angelis, Designer for NICOLINA Luxury Footwear
  • Nara Vidal
  • Lucy Johnson
  • Carol Brodie
  • Laura
  • Nichole de Carle

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Giselle Rufer-Delance's Page

Latest Activity

jorge lewicz and Giselle Rufer-Delance are now friends
Apr 11, 2010
Giselle Rufer-Delance commented on Jem Bendell's group Geneva
"If I am in Switzerland the 18 I will join for to the Demi Lune Café See you soon again Giselle"
Apr 10, 2010
Giselle Rufer-Delance joined Jem Bendell's group
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Geneva

For people in reach of Geneva for a potential meet up May 2009
Apr 10, 2010
Giselle Rufer-Delance commented on Jem Bendell's group London
"Dear Jem, I will come to London very soon for the launch of Bond Magazine in which I am portrated. I woul be happy to meet all of you to this event."
Apr 10, 2010
Giselle Rufer-Delance joined Jem Bendell's group
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London

Members of ALN that meet up in London
Apr 10, 2010
Giselle Rufer-Delance posted photos
Apr 10, 2010
Giselle Rufer-Delance left a comment for jorge lewicz
"and my web is www.delance.com this will soon be renewed and we will add a configurator and a film."
Apr 10, 2010

Profile Information

Work or Interest
Design, Luxury Management, Entrepreneur, Marketing
Organisation:
DELANCE Swiss watches for women
Website:
http://www.delance.com
Im interested in authentic luxury because:
I am 61 and consequent ecologiste since 40 years.
On the other hand I love beautiful things. Diamonds, silk, gold, cristal, painting, theater and all the products made by the best tradition. I am convince that when you create beauty you create love and peace.
Beauty is not always expensive if you just look at it but as soon as you want to create it or buy it, is an other question.
I am also convince that each and every act is important. So I try to act in accordance with my values.
So when I created my company in 1996, my social responsability was one of the most important point. www.delance.com
Some people were laughing at me :
- do you want to make money or do you want to be social?
- you make very expensives watches and you are involved for women right and help women?

The answer is : yes and I want to make it well!
When I was contacted a few years ago by Jim Bendell I could feel that I was not the only one with these mission.
Bravo Jim, I am proud to be one of your friend
Giselle

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Comment Wall (8 comments)

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At 6:51pm on April 10, 2010, jorge lewicz said…
Hi \Giselle, i am in Buenos Aires, Argentina. I am the publisher of a Luxury journal and also the e.luxury news via email. Now i am reading about your brand DELANCE Swiss watches for women. Do you have a web to know moe about it? regards, Jorge
At 4:08pm on December 31, 2008, ANTHONY GRANT said…
What do you need for a new social hang out




Bar

Juice bar

Coffee bar

Food international

Music live show case new acts

Music recorded

Dance

Film new

Wi hi

Interactive link with social spots

lounge areas

Games area

link with local events

Link for international events

Membership

Central Transport links


Let us know soon we will keep you updated on the development .
At 9:23am on July 12, 2008, Veerle van Wauwe said…
Dear Giselle,

Great to find you here. I would love to own one of your watches. But as talked, for me it will need to be in clean gold. Gold mined in ecologically and socially responsible ways. ( translation using no mercury and cyanide during extraction, paying the miners a living wage). Let's reconnect and discuss what it would take to bring a clean gold Delance watch to market. All the best, hope to see you soon Veerle ( another swiss based woman entrepreneur).
At 7:00pm on April 2, 2008, Nara Vidal said…
Hello the watch lady from Switzerland!
It sounds like you have a fantastic job or shall I say mission?
I live in London where I have my prperty / investment business and we are now planning to target exclusive clients mainly in Europe. (probably people who would buy your BEAUTIFUL watches and also fancy a luxury home in exotic and sunny Brazil). Have you been over there?
Well, let's get talking!
At 8:07am on April 1, 2008, atique said…
Hi Giselle, You have a nice and beautiful page here... :) and the watches just adorable :) i love them
At 11:44am on March 23, 2008, Giselle Rufer-Delance said…
Bonjour Jeremy,
Ok, I will come to your place so that I can try all your shoes...
A friend of mine, who is a fashion designer in Vevey, will soon have a "défilé", perhaps you could participate with your shoes.
Are you interested?
I will also ask her to join this network.
I will be modelling for her... she made for me a marvellous gala dress...
For that I could wear high hills..
See you soon
Giselle
At 10:44am on March 23, 2008, Jeremy Angelis, Designer for NICOLINA Luxury Footwear said…
Hello my dearest friend, Giselle (and for anyone reading), the 'Woman Entrepreneur for 2008' - quite deservedly so!

I can offer you flat boots (with small 20mm/2cm heel), stiletto heel in 70mm/7cm or wedge heels in 70mm/7cm height!

It has been too long, so let's catch up very soon.
My best rgds,
Jeremy
At 5:10pm on March 21, 2008, Giselle Rufer-Delance said…
When I was 4 years old I dreamed of becoming a cowbee, which for me was the feminine of cowboy. What an exciting life lay ahead! Then, after having read the lives of the Saints, I wanted to become a Saint. Faced with such an insurmountable task, however, I ended up becoming a tomboy ready to defend any noble cause! When a teacher nicknamed me “Don Quichotte” I pertly responded, no, Madam, I am Doña Quichotte. Later on, I discovered my artist’s name : Giselle Delance. I carefully stored it away for the future – if I were an artist, I could live all the lives I wanted !
Before I turned 15, I had to work in my mother’s firm. There, as my mother’s second in command, I apprenticed in all the facets of the business. By the age of 22, when I married and left the business, I had learned an enormous amount of useful things, including how to work 12 hours a day with a smile on my face.
As soon as I was married I went back to school until I was 26 and obtained the equivalent of a Swiss scientific baccalaureate. In 1969 and 1971 my two children were born. After this, I took art courses to become an artist. I worked until I was 39 as an assistant in art at the university and an art teacher in secondary schools. From 36 to 40 I went to engineering school and obtained my degree as the only woman graduate of the class.
At 40 I was hired by the Swatch group to launch the Flik Flak series and discovered as I traveled throughout the world that the watches designed for women were not to my taste.
In my passion to discover the meaning of time I realized that Time is Life. This created in me the desire to create a timepiece symbolic of both the passage of time and eternity, whence came the design of the Delance watch line.
I felt I had to personally create the watch that corresponded to a woman’s time, her talents, values and dreams since the large companies in the industry I contacted were not interested.
Delance watches are meant for the woman who requires a timepiece that is truly unique, a woman who is looking for a special design with a symbolic meaning. The man in her life, who loves her for all that she is, is also drawn to the idea of offering her a watch that will symbolize their love and the deep bond that unites them.
The act of creation brings me great joy. Each time I offer to personalize the Delance watch for its new owner and I see her eyes light up, my happiness is complete. This moment represents the meeting of two souls in a joint endeavor of collaboration, a form of communion. When I have the pleasure of speaking at conferences I often talk of the creative act and my passion for what I do – in fact, I talk about my life.
My enterprise allowed me to discover who I am, and although I suspected that I was capable of doing all I do, I could never be sure until I had accomplished it. I travel world wide all alone, from exhibition to conference. On occasion I have spoken in front of a thousand people, in a foreign language; the television, radio and press come to ask me for comments in French, German and English. Once the shadow of a corporate president, the assistant I used to be has come a long way from those days…
I have just been named « Woman Entrepreneur for 2008 ». An incredible recognition, it affords me great pleasure. I have been given champagne and been invited to speak on the radio and television – it is as if I suddenly became a genius! But I keep my feet on the ground and use all this acclaim as a marketing tool, for after all, that is the purpose of this award, to bring the entrepreneur visibility so she can benefit from it to advance her company.
The lessons gleaned from this life? I would like to tell each of you to be all you are, to develop your talents, to learn all you can, to live as fully as possible, to love each other more and above all to laugh, laugh and enjoy life…
Life passes so quickly, we mustn’t waste a second… honestly, on my word as a watchmaker!
Giselle Rufer
Macolin, February 14, 2008
 
 
 

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