Joerg Demuth's Page

ANIKA ORGANIC LUXURY

It all began 25 years ago with a vision of an exclusive spa product line that – in harmony with nature – would give people not only beauty but also well-being, experiences and sustainability.
Pursuing this vision, The Organic Spa, a family business run by Jörg Demuth, fulfils all of these aspirations. Born into a family of academics in which knowledge of the positive effects of aromatherapy had already been passed down across many generations, he learned even as a youngster all about the unique power of plants.
Since then, Jörg Demuth has sought out the best herbal agents on countless journeys all over the world.
ANIKA ORGANIC LUXURY is the essence of this search. ANIKA ORGANIC LUXURY – a manufactory built in the heart of Europe, inspired by the proximity to France, refined using the best ingredients in the world.
ANIKA ORGANIC LUXURY is a unique, bespoke organic treatment system for face and body, using rituals, massages and sensations that can be found and experienced in select spas all around the globe.

ANIKA ORGANIC LUXURY

stands for purity, honesty, ethics and integrity

stands for experience, devotion and beauty

stands for tradition, without overlooking the spirit of the time

stands for people who seek luxury with value

stands for sustainability, fair trade and certified organic farming


ANIKA ORGANIC LUXURY – In harmony with nature

This has been our company’s guiding principle from the outset, impacting universally on all areas of our work. From operational processes within the company itself and the use of renewable sources of energy, all the way to a sustainable packaging policy, ANIKA stands at all times for respectful interaction with nature.
We are very conscious that every business activity has an influence on our environment and therefore attempt to keep our ‘ecological footprint’ as small as possible.

Corporate social responsibility is firmly rooted within our company.

Corporate social responsibility means to us:
• Dealing with our sources of raw materials in a manner that conserves resources
• Acquiring 100% of our energy from renewable sources
• Avoiding waste and recycling waste that does get produced separately in order to feed it back into the biological cycle
• Buying all paper for cosmetic packaging and correspondence only from sustainably managed forestry and paper mills (FSC)
• Printing with organic inks free of any mineral oils
• Involving our staff, partners, suppliers and customers in our success

We devote particular attention to the selection of herbs and flowers for our plant extracts and oils, which make our products so prized. We are proud of this careful way of dealing with our precious, manually prepared raw materials.
Our many years of collaboration and personal contact with our growers and plant suppliers guarantee us, and above all you, the perfect quality of our raw materials. We seek to work with local people and NGOs (non-governmental organizations), support Grassroots Projects and initiate local, sustainable fair trade. By adopting this policy we are helping biodiversity, maintaining precious ecological reserves and giving people back the ability to determine their own destiny.

We reduce poverty not by aid, but trade!


It is no coincidence that the UNCTAD/WTO* report names ANIKA as one of the leading companies in this field.

*United Nations Conference on Trade and Development / World Trade Organization

ANIKA – Controlled quality

The beneficial power of plants is the soul of the ANIKA products. Great attention is therefore paid to the selection of herbs and flowers for the organic plant extracts.
The organic herbs are harvested in line with lunar phases and dried quickly and carefully on the same day. They are enriched in the traditional way with organic ethanol and made into extracts rich in active agents in accordance with the NATURLAND organic guidelines.
ANIKA has been from the outset one of the ‘BioNeers’ of the organic spa industry.
We were the first European producer to have its plant extracts certified by BIOLAND (1999). All of our plant oils, e.g. sallow thorn and avocado oil, are likewise strictly organically certified.
Even the exotic Assai palm oil and the cupuaçu butter are organically certified and come from an Amazonian project that helps the local people living in the area.
ANIKA even buys rare berry seed oils, such as red currant, strawberry, raspberry and blueberry from certified organic growers, which is quite unique.

ANIKA ORGANIC LUXURY is free of any
• parabens and any other synthetic preservatives
• silicones that dry out the skin and if allowed to get into water have a toxic effect on fish
• paraffins that are known to have been obtained from crude oil
• synthetic colorants and fragrances
• petrochemical raw materials

Any use of these ingredients would contradict the quality and thus the exclusivity of our skin care lines.

None of our products is or has been tested by us on animals, and you have our word that this is a policy we will continue to pursue.