inspiring social & environmental excellence in high-end brands
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Laura
- London
- United Kingdom
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Laura's Discussions
Go niche, or go big?
11 Replies
Started this discussion. Last reply by Veerle van Wauwe Jul 12, 2008.
Laura's Page
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Profile Information
- Work or Interest
- Design, Financial Analyst, Entrepreneur, Journalism
- Organisation:
- Good Ventures
- Website:
- http://goodventures.co.uk
- Im interested in authentic luxury because:
- I'm convinced that creating ethical, sustainable yet commercial products can "change the conversation" for the entire market and therefore create real, leveraged change.
I've set up Good Ventures, a development company that creates "good" products. I want to explore the concept of a "good" product, what motivates people to buy them, and what are the benefits and potential challenges of this type of business. Ultimately I plan to write a book about ethical brand strategies, profiling how new innovative brands are designing products that remove the "trade off" for consumers.
Prior to this, I was the founding employee of nude skincare, an premium ethical skincare brand that you can now find in Harvey Nichols, Barneys and Whole Foods Market London.
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© 2012 Created by Jem Bendell.
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