inspiring social & environmental excellence in high-end brands
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Phyllida Jay
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Phyllida Jay commented on Jem Bendell's blog post Implications of In-Authentic Authenticity by Ogilvy & Mather for Louis Vuitton"Its true that luxury is so synonymous with values of small-scale artisanal production that revelations of mass production and global out sourcing can cause untold damage to core brand identity. The narrative of consumer betrayal is satirised in…"
Murali Murti left a comment for Phyllida Jay"Dear Phyllida:
I am a professor of strategic management at PESIT, Bangalore. One of my research interests is the link between social entrepreneurship and the luxury industry. I believe understanding this is key to our undesratnding and…"
"Hi,
Thanks for the message. Have you came back to Delhi?
Warmly,
Dhirendra"
Phyllida Jay left a comment for Dhirendra Singh"Hi Dhirendra, the PhD sponsored by Gucci will be hosted by Central St Martins in collaboration with the Textile Futures Research Group and University of the Arts. They have details for application process on website:…"
Phyllida Jay left a comment for Roopa Barua"Hi Roopa, Would love to be in touch. Please send me an email at Phyllida@fashion-ethnography.net. I'm based in Delhi but traveling a lot around India to meet people as well. All best, Phyllida"
Profile Information
- Work or Interest
- Design, Luxury Management, Marketing, Journalism
- Organisation:
- Anthropologist of material culture
- Im interested in authentic luxury because:
- I am an anthropologist with over 5 years grounded fieldwork experience in Argentina, South Africa and now India.
I have also previously specialized in gender and development working for organizations including IDS, UNIFEM and the African Gender Institute.
I am currently a candidate at the department of anthropology, University College London. My anthropological specialization is material culture and my ethnographic focus is on the fashion industry and ethics of consumption in India.
My interest in luxury is motivated by its unique potential to forge new commercial practices in the following areas:
*Environmental sustainability
*High value added design promoting social innovation and sustainable livelihoods
A core aspect of my fieldwork is understanding how design and production for luxury consumption can promote the valuing of artisinal skills and sustain both urban and rural livelihoods.
Comment Wall (2 comments)
- At 10:09am on March 2, 2010, Murali Murti said…
- Dear Phyllida:
I am a professor of strategic management at PESIT, Bangalore. One of my research interests is the link between social entrepreneurship and the luxury industry. I believe understanding this is key to our undesratnding and transformation of the modern global ethos.
I find the details you have given of your fieldwork fascinating, and I would be very interested in starting a dialogue and communicating with you on these issues on a regular basis.
With best regards
Murali Murti
- At 11:13am on December 29, 2009,
Dhirendra Singh said…
- Hi,
Thanks for the message. Have you came back to Delhi?
Warmly,
Dhirendra
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